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On Distribution Talk, we dive into the stories, struggles and solutions from interesting characters who have chosen to make a career in the distribution industry. My goal is to entertain, educate and inspire you through these brief conversations.  Thank you for visiting.  If you like what you hear, come visit us often. -Jason

Oct 5, 2022

Hollywood loves to cast artificial intelligence as the villain. In reality, AI is more likely to win best supporting character accolades from those in the c-suite, says Nelson Valderrama, founder of Intuilize, the AI-driven firm specializing in helping distributors use analytics to optimize pricing, purchasing, and inventory management. 

Jason chats with Nelson about AI’s ability to sift through reams of data to unlock profitability, strengthen B2B relationships, and enhance employee productivity, not overtake humans. If only folks in senior distribution roles embraced the tech as readily as their Millennial and GenZ team members, says Nelson, they too would realize the transformative power of AI.

Nelson has 25+ years of experience in Latin America and the United States, beginning his career with GE, then moving to GE Capital before seeking opportunities with smaller, more agile companies. All the while, he maintained his fondness for distributors. 

“What I found out about all owners is that they have really good instincts. I'm not saying all the time it’s right, but typically it’s quite fine-tuned.”






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Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals. 

This episode was edited & mixed by The Creative Impostor Studios. 

Special thanks to our sponsor for this episode: INxSQL Distribution Software, integrated distribution ERP software designed for the wholesale and distribution industry