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On Distribution Talk, we dive into the stories, struggles and solutions from interesting characters who have chosen to make a career in the distribution industry. My goal is to entertain, educate and inspire you through these brief conversations.  Thank you for visiting.  If you like what you hear, come visit us often. -Jason

May 6, 2020

“It’s all about endurance. We're in this for the long haul and we're going to need the grit, we're going to need to know that what we do is important enough that what we do contributes to so many lives and to society...  We owe it to ourselves to dig deep and find that grit that gets us over that finish line.” ~Dirk Beveridge

Dirk Beveridge first appeared on DT episode 022, sharing his formidable insight into the steps distributorships could take to successfully navigate rapid changes.

A prescient conversation in light of COVID-19. In this latest conversation, Dirk offers insight into what leaders can do now so their companies thrive in the brave new world of post-pandemic commerce. He also unveils Shift To Tomorrow, his latest program designed specifically for leaders managing through this (or any other) crisis.

“I elect to create the future and I think that's what we have the opportunity to do.” Dirk’s irrepressible optimism is balanced by levelheaded foresight. He’s under no illusions that post-pandemic transformation will take a lot of elbow grease, a commodity that’s already in limited supply for even the most successful distributors. 

Shelter-in-place orders have obliterated some long-range plans while accelerating others and, suddenly, the future is a lot closer than we ever realized. “We know the world's going to change,” says Dirk. “We got to identify those opportunities...we're going to have to seize an opportunity that's out there.” 


Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.

This episode was edited & mixed by The Creative Impostor Studios.

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Not one for perpetuating ‘do as I say, not as I do’ dogma, he’s identified a need for community and solidarity in the midst of the pandemic and made a quick pivot of his own. Shift To Tomorrow was born out of his tremendous sense of service to the industry and the people he loves. “We said, ‘What are we going to do?’ And before we said [that], we said, ‘What does our tribe need?’ They need to be hugged. They need to be inspired. They need insight. And, they need connection.” 

The virtual program, which began with his open letter to the industry, guides decision-makers through crisis management and future-proofing by reassessing five core points of their business: vision, culture, value proposition, business model, and transformative leadership. 

Dirk believes companies can effectively come out of crisis stronger than they went in by reinforcing that five-point foundation. ”I think each of those five things are going to require change and in some cases, transformation,” he says, but the C-suite couldn’t ask for a better cheerleader.

"The weight of responsibility they have, in good times and bad times, the risk they take, the vision they create for the future, what they create out of thin air…,” he says, equally awed and inspired by their contributions, “I believe we take that entrepreneurialism for granted.” It’ll take renewed endurance and recalibrated plan but Dirk’s in distribution’s corner.

BONUS! Check out the resources Dirk mentioned here: 

Innovate! How Successful Distributors Lead Change In Disruptive Times

Conversation with Saul Kaplan: Using The Pandemic As A Launchpad For Business Innovation


Shift to Tomorrow