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On Distribution Talk, we dive into the stories, struggles and solutions from interesting characters who have chosen to make a career in the distribution industry. My goal is to entertain, educate and inspire you through these brief conversations.  Thank you for visiting.  If you like what you hear, come visit us often. -Jason

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  2. Revisiting Lincoln Smith on performance incentives, loyalty programs, and customer behavior

Revisiting Lincoln Smith on performance incentives, loyalty programs, and customer behavior

Dec 29, 2021

During this holiday season, we are taking the opportunity to re-release some of the most popular episodes of Distribution Talk. Jason recently caught up with Lincoln Smith, chief strategy officer at HMI Performance Incentives.  Although most people associate loyalty incentives with customer programs, now would be a great time to look at shoring up the relationship with internal associates. Distributors are not immune to the “great resignation” going on in North America and we hate to see associates jump ship for a couple of bucks per hour when we could design non-monetary performance rewards to keep them engaged. 

Furthermore, Jason predicts that 2022 will be a great time to double down on increasing market share. If you have the inventory, you're in a great position. Loyalty incentives are just another arrow in your quiver. Lincoln has been a great resource to the Distribution Team’s clients over the last 18 months. Enjoy this conversation!

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With everything you’ve got going on, here’s a topic you might not have considered: loyalty programs. Business has been thrown quite a few curveballs over the recent months and Lincoln Smith says rewards packages could hit a home run for B2B pros looking to boost their profiles and bottom lines in the months and years ahead.

Many distributors and wholesalers are being forced to meet challenges that were at the tail end of their do-to lists. HMI is stepping in with innovative solutions for any size business. The drastic world and business changes of late might warrant a tactical refresh and programs like those built by HMI become much more relevant as your business searches for an advantage in the business environment of the very near future. 

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Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.   

This episode was edited & mixed by The Creative Impostor Studios. 

http://www.distributionteam.com

Special thanks to our sponsor for this episode: HMI Performance Incentives, providing innovative, data-driven B2B incentive solutions.