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On Distribution Talk, we dive into the stories, struggles and solutions from interesting characters who have chosen to make a career in the distribution industry. My goal is to entertain, educate and inspire you through these brief conversations.  Thank you for visiting.  If you like what you hear, come visit us often. -Jason

Jan 24, 2024

Leading with compassion is one thing (and a good thing at that). But what if whole departments ran on a standard of sensitivity to and emotional concern for the people in their care, be they customers or employees? Before leaving The Granite Group to start her own consultancy, Tracie Sponenberg held the title of Chief People Officer. She’s credited for shifting the company’s human resources perspective towards compassion over compliance. 

Jason invited Tracie to discuss the impetus for this mindset change, strategies for CEOs interested in making similar upgrades to their company’s HR culture, and what she’s doing now to support the meaningful evolution of workforce administration.







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Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.   

This episode was edited & mixed by The Creative Impostor Studios. 

Special thanks to our sponsor for this episode: Moblico, helping businesses do more business on mobile devices.