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On Distribution Talk, we dive into the stories, struggles and solutions from interesting characters who have chosen to make a career in the distribution industry. My goal is to entertain, educate and inspire you through these brief conversations.  Thank you for visiting.  If you like what you hear, come visit us often. -Jason

Sep 4, 2019

I caught up with Gian Marco Palazio, a serial entrepreneur, author, and business leader based in Managua, Nicaragua. Our conversation is packed with insight into measuring success and learning through failure, creating rituals that invite growth, and nurturing a legacy that honors the past while serving the future.

“[It’s] a lot of trial and error, you know? University doesn't teach you how to be an entrepreneur, at least they didn't back then. They taught you how to solve problems but you had to get into [those] problems on your own.”

Gian Marco laughs now, decades after graduating from Georgia Tech. And why not? He’s built several successful businesses, written a book, and is an active part of a family legacy. 

In 1997, however, he found himself headed back home to a country he hadn’t lived in since he was an infant to work in his father’s agricultural business. Enter an uncle with a duffle bag full of safety gloves and a need for a distributor and Gian Marco’s vision for what is today CASCO Safety took off.    

He’s also proud of the legacy he and his family have created with Café Las Flores, a coffee farm, roaster, and eco-tourism business.

Vulnerability is not a word that you hear often on Distribution Talk. Gian Marco says it’s the key to his success.

Listen in as Gian Marco delivers distribution life lessons, including candid talk about his personal struggles and the steps he took to get where he is today.

Get the full show notes at


“I highly recommend if you don't have a morning ritual that takes you to a place of gratitude...and also be able to find spaces for your darkness of your fears of your doubts of whatever holds you back, I highly recommend you start finding a process to do that. It's never too late.” ~Gian Marco Palazio



Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.  

Edited & mixed by The Creative Impostor Studios.

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Connect with Gian Marco on LinkedIn.