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On Distribution Talk, we dive into the stories, struggles and solutions from interesting characters who have chosen to make a career in the distribution industry. My goal is to entertain, educate and inspire you through these brief conversations.  Thank you for visiting.  If you like what you hear, come visit us often. -Jason

Jun 21, 2023

How do we provide more value to the members? It’s the question at the forefront of every Association executive’s mind. For Brendan Breen, President at Industrial Supply Association (ISA), the answer is to be the best networking association in the industry.

And that strategy has paid off! At this past year’s convention, ISA got creative with how they delivered on the networking promise, adding a golf tournament, a 5k fun run, and facilitated networking lunches with assigned seats to their roster of top-notch keynotes and solid educational opportunities. 

As for the immediate future of distribution, Brendan is optimistic. He recommends focusing on the fundamentals of distribution and channel performance to weather whatever slowdown may be on the horizon. The buzz of changes in the workforce demographics, opportunities in omnichannel customer experience, and AI automation are best undergirded by a rock-solid understanding of channel conflict, strategic pricing, optimizing rebate programs, and financial models for distributors. 

Ultimately, Brendan and Jason agree that the industry's sustainability comes back to the people at its core, and how we connect with each other.






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Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.   

This episode was edited & mixed by The Creative Impostor Studios. 

Special thanks to our sponsor for this episode: HMI Performance Incentives, providing innovative, data-driven B2B incentive solutions.